Levi's: The Shape of Things to Come
The Future Talent brief in which the brand Levi’s was re-imagined for the year 2020. The population is aging, and the majority of wealth is predicted to be with the 60+. Levi’s will have to reconsider its image as the uniform of the youth and expand its appeal to the older ‘baby boom’ generation who have grown up with denim fashion. This identity is for a new range that is designed specifically for the mature customer.
